Walking the halls at school, attempting to fit in and finding people with similar interests, becomes rather difficult quickly. Because of this, brands and organizations are consequently facing a challenge. TikTok application is also used by people as a means to portray others in a bad light. With a young user base comes privacy concerns. We’ve become so accustomed to usual best practices that the idea of your content performing solely on the basis of genuine interest changes the game. She has worked in the field of human resources for 18 years. TikTok - trends start here. You’ll do better in school if you spend that time doing homework. At only $199, it's never been easier to take advantage of professional development, exclusively curated for Finalsite users. CNN reported that teens are using the platform to take action on issues such as school shootings and climate change. After all, even the most sophisticated privacy settings are not fail-safe. Do you have any suggestions for how your school could use social media like TikTok to promote student learning and growth? — you can start endlessly scrolling through content before you even create an account. ST. ANDREW'S SCHOOL, DELAWARE, "Finalsite was dedicated to realizing our website goals from start to finish. Are we already active on Facebook, Instagram, Twitter, and/or LinkedIn? It has been no more than a source of harmless fun. TikTok is a social network so there are definitely risks but fewer than Facebook, Instagram or any of the others. Users who want to live-stream will be required to have a certain number of fans before they can use this feature. Much like our recommendations for Snapchat, TikTok account seems to live under the category of “unnecessary.” Nevertheless, we want to provide you with what we know right now to help inform your social media plan. Unsurprisingly, Generation Z dominates the TikTok space; About 60% of the platform’s users are younger than 24 years old, and the majority are teenagers. We appreciate your thinking about screen time, but two hours of TikTok every day is still way too much. The platform allows users to create and share video content, including music videos, and it includes editing tools that make it possible for anyone to produce near-professional results. 66% of those … Should My School Use TikTok? Some teachers are making TikTok videos to explain complex topics. hbspt.cta.load(211526, 'f188f880-dbd1-471b-be64-ac3d764ac9d7', {}); In her position as Inbound Marketing Manager, Kristen provides the strategy and creation of content across email, website and social media communications at Finalsite. These users usually spend close to an hour a day using the app. One Gaithersburg, Maryland, history teacher allowed students to create videos in lieu of essays to show what they had learned about the Missouri Compromise of 1820. Some parents and teachers are concerned that instead of promoting learning, allowing TikTok in the classroom is nothing more than a distraction. Rachel has a master’s degree in human resources and labor relations, and she is an education advocate and literacy coach for students of all ages. It can be volatile, unpredictable, and adds something extra to your already busy plate. Since then, they have grown to over one thousand followers and have garnered an astonishing 18.5K likes. On a device or on the web, viewers can watch and discover millions of personalized short videos. TikTok is meant to be for users aged 13 or over (with parental permission if they are under 18). There are a number of schools that are already crushing it, so there is plenty of content for you to look to for inspiration. TikTok already received backlash and a subsequent lawsuit back in 2019 for gathering user information of minors below the age of 13. However, some families have concerns about the possibility that video content will be released to a larger audience or the privacy settings won’t be implemented. There are a number of questions to ask yourself before incorporating TikTok into your school’s social media plan: Unless your school is already social media savvy and is looking to engage with this demographic, it won’t do much for you except add another job for your communications team. The downside to that is that not all users are careful about what they post. We know a lot of kids lie about their age, but that’s just not how we do things. While many teachers are trying to stop students from using the platform during school hours, others are embracing TikTok in the classroom in an attempt to make their assignments more interesting to kids. 3. One school that is using TikTok and is using it well is McCallie School in Chattanooga, Tennessee. Another teacher in Eastvale, California, offered the opportunity to use a TikTok video for a lesson comparing and contrasting historical trade routes and another project related to critical inventions during the Industrial Revolution. This works, because current students naturally want to participate, and prospective students get to see the school’s culture up-close-and-personal. US TO INVESTIGATE VIDEO-SHARING APP TIKTOK OVER NATIONAL SECURITY CONCERNS Still considering TikTok? A short note about this blog: Normally, our team of social media experts would lean towards not adding a platform like this to your social media toolbox. We’ll be diving into the top two reasons why you should become a TikTok teacher and 3 ways to get started. If you download TikTok, your feed will be filled without requiring you to follow anyone. The app also goes by Douyin in China and is wildly popular in that country. The school's website lists 10 social studies teachers, but does not list out the courses taught by each instructor. In the spirit of flipped classrooms, some teachers have created their own clips to explain complex concepts or share detailed assignment instructions. Other teachers are letting students submit TikTok videos for … TikTok, instead, allows teens to make online friends and develops an escape from the complications of life otherwise. Let's get Tok’ing! “They have to be careful of their content and what is seen in those particular videos. Our clean, inviting, beautiful school is now reflected accurately on our website. Of course, there have been problems. This makes sense. If your child has ever wanted to be a social media sensation, TikTok offers a chance at that dream. More than 500 million people around the globe use TikTok monthly, with the largest population of users coming from India.. TikTok can also be used to address misinformation about medical topics, according to Dizon. Even Millennials like myself, who up until this point have been on top of social trends, are not as in-tune with this young platform. Using TikTok in this manner also prevents potential issues that come with student use. TikTok is a brand-new platform, and we’ll continue to keep an eye on it to see how it evolves. Applications for TikTok in the classroom are virtually limitless, and teachers have shared an imaginative array of media-based assignments. Apps come and go, algorithms change, and in the blink of an eye, something brand-new is trending. The administration cited Huawei’s ties to the Chinese government, and concern that the company’s technology could be used to spy on Americans — something Huawei not surprisingly denies. These teachers argue that by allowing the use of TikTok for school projects, students will retain more than they would through traditional lecture-based lessons and homework. Pros: Since there are no upfront costs, parents can explore the app prior to making a decision about whether or not it’s appropriate for their kids. The average educator doesn’t usually have the ability to communicate to that many people, but through TikTok you often can reach audiences that regularly number in the thousands, tens of thousands, or even more. Many teens spend far too much time looking at screens, and 70% of teens check their cell phones as soon as they wake up , according to a recent Pew Research survey. 15-MINUTE WEBSITE CONSULT. TikTok is populated by user-generated content, which is a tactical choice, considering the nature of its younger demographic. Instead, they have unlimited access to a video version of the most important points. However, as users do not need to have an account, it is easy for any young person with knowledge of how to use a smart device to engage with the platform. This is uncharted territory for social media. Their content has a large focus on their students and faculty. These videos are quick and light-hearted, and they no-doubt take cues from their own students. (Is anyone else starting to feel old?). 1. Access to content can be limited to a select group of friends and family, so kids can enjoy the fun of video creation without the issues that come with sharing publicly. Breaking the mold of the typical social media platform, its unique algorithm is more concerned with introducing you to new content, rather than ranking content based on who you follow. Fast forward to 2019, and what was once an unpardonable sin is now the latest TikTok trend. Blocked content. So should we give TikTok the benefit of the doubt? Their philosophy is that there is no sense in trying to fight against social media, and instead, they deliberately focus its power on improving educational outcomes. Most recently, the question we’re hearing is, “Should my school be on TikTok?”. Engage our current and prospective students to drive awareness and demand for our school’s education and culture. Copyright © 2021 Stride, Inc. All rights reserved. TikTok should be kept out of public schools, for the emotional and physical safety of all children. As these videos can easily go viral, this possibility becomes a significant privacy issue. He previously created a post after he noticed people were considering alkalinizing their bodies with diet. Rachel Roderick is a contributing writer for Learning Liftoff. ", MATT WOLINSKI, DIRECTOR OF ADMISSION AND FINANCIAL AID If your school has the capacity and appropriate goals to have a presence on TikTok, be sure to get your students involved! The list of challenges and trends go on and on, and keep users coming back day after day. Used as a harassment tool Some people use this application to make fun of people, community, religion, etc. The advocacy potential here is huge, and largely untapped. We couldn't be happier! Now you might be thinking, “I keep hearing about TikTok and just want my school to be involved in the trend!” As with any other platform, you should first take a step back and not only think about the ramifications of the platform, but you should also be honest about your goals. The interface will begin by asking you questions that determine your interests — and POOF! “Schools should avoid TikTok like the plague,” said Brad Shear, a parent and lawyer specializing in privacy and security, who sometimes consults with school districts. Kristen Doverspike Apr 8 2020. Of course, even the most careful educators can’t prevent misuse of social media. McCallie smartly participates in TikTok challenges, in which users will post videos with a challenge hashtag, performing similar tasks to a particular song. The app faced a scandal earlier this year surrounding censorship of “sexualized content,” such as children dancing suggestively or dressed in revealing outfits. Specifically, they limit the time allotted to TikTok use, and they ensure that students are focused on the assigned task while logged into the platform. As before, it remains a live document and is always open to submissions, but here are my top five recommendations of creative media platforms academics should be using but probably aren’t. Jimmy Fallon introduces the audience to TikTok on the Tonight Show. However, since the COVID-19 outbreak, TikTok has proven to be a viable tool to connect with current students — especially current juniors and seniors — who are feeling particularly isolated during this time. Please … The video “should not have been removed,” TikTok said. The music video-making social media app is free to use, easily accessible for students, and can be a powerfully creative tool in the teaching toolbag. If all schools were to use SAFR the way it's being used in Seattle—to allow parents who have explicitly opted into the system to enter campus—it seems less … Depending on your school’s resources and goals, there may be a time and place for your school to give TikTok a try. Our inboxes here at Finalsite are often flooded with questions each time a new platform emerges — because like us, you want to be on top of the trends that can help you reach more people! The main consideration when allowing children to use TikTok is education. Behind the scenes, TikTok is owned by Chinese giant ByteDance, which was founded by its CEO Zhang Yiming.Aged 35, he is 70th on Forbes’ 2019 billionaires list with a net worth of $16.2bn.. Teachers and school officials around the country have begun to take notice of the fact that TikTok, a short-form video-creation tool and social media platform, is now one of the most popular apps with tweens and teens. On January 8, when New York governor Andrew Cuomo announced that at the present rate it would take 14 weeks to vaccinate the first two priority groups, I immediately opened my … 655 Winding Brook DriveGlastonbury, CT 06033 l USA, 16-20 The CausewayTeddington, London TW11 OHE, about 10 Cool Things You Can Do With Messages That You Couldn’t Do With eNotify, about Best Charter School Websites of 2020, about Best International School Websites of 2020, General Data Protection Regulation (GDPR), Student Information System (SIS) Solutions, 10 Cool Things You Can Do With Messages That You Couldn’t Do With eNotify, Best International School Websites of 2020. Who do we need to engage with to meet these goals? If your school does have students in their teenage years, and you have the capacity for it, TikTok can be a great new platform to spread positivity and to build a strong community mindset amongst current students. "Quite often, TikTok videos will be filmed in an employee's home,” she says. In fact, TikTok is a powerful learning tool. There will likely be people on there who will request videos you wouldn’t approve of or who will groom children into revealing more than they should. A brief review of available content shows plenty of students creating videos during school hours that are unrelated to classwork. Here’s what you need to know. Watch short videos about #school on TikTok. The beauty of social media is that it is free and open to a global audience. Download the app to get started. The Stride word mark, logo and other marks referenced herein are trademarks of Stride, Inc. and its subsidiaries, and other company names and trademarks are the property of their respective owners. On the other hand, one doctor is using TikTok because she thinks it may be the only effective channel to warn students about the dangers of vaping, according to Rolling Stone. ST. THOMAS SCHOOL, "Finalsite's growth to a global market leader from small, humble beginnings, is all due to the people that work here, and work with us.". If your concerned about the school culture’s impact on your child and want to consider bringing school home, visit K12.com to learn more about virtual and blended learning options in your area. This method benefits students, as they don’t have the distraction of trying to capture every word in their notes. When we caught up with their marketing team at Finalsite University, they shared that they even had one prospect attend an open house after he found their videos on TikTok! Education Details: TikTok, the fastest growing social platform of the decade, has taken the world by storm, leaving marketers and admissions teams wondering how they can make use of this new Gen-Z and Millennial favorite.TikTok was founded in 2016 by a Chinese company called ByteDance, and as of … Gen Z is really the first generation to grow up online. As kids choose public settings, such as a school bathroom, other kids may be featured in a video without their permission. TikTok can help teens build their creativity, but it’s important to remember that any app has the potential to be harmful if it’s used in excess. Much like other platforms you are familiar with, you can follow hashtags, head over to the Discover section to explore new content, or comment, like, and share — you name it. TikTok’s own rule is that you have to be 13 to post or comment. Aside from its privacy and bullying concerns, TikTok only has a place at schools that are already performing well on other channels and that desire to reach and engage with current and prospective students. TikTok You can dive deep into how teenagers share ideas, creations and dance moves, but there’s a fair bit of knowledge sharing too. Some teens use TikTok, the popular short-form video app, to share funny and memorable clips with their friends. Jean Boyle, an education lawyer with Stone King LLP, says that "schools really need to consider the principles of safeguarding and teachers standards". This center may be what schools need for that added level of assurance, as it will offer more details on privacy and security. In the spirit of flipped classrooms, some teachers have created their own clips to explain complex concepts or … On TikTok, users can create and upload videos that range anywhere from comedic skits to singing duets and dances, most often set to music. While entertaining, administrators and families are working to discourage this trend, as there is a substantial possibility of privacy violations. Do we have the capacity for additional content creation? A short note about this blog: Normally, our team of social media experts would lean towards not adding a platform like this to your social media toolbox. What are your thoughts on the use of TikTok in the classroom? Join us for live on-screen sessions, hands-on product workshops, and one-on-one meetings with Finalsite experts! TikTok has introduced totally new territory for schools that are on social media. They shared how they got started, how to effectively use TikTok in your classroom, and some pieces of advice for teachers who may be on the fence about creating a profile. Here’s What Parents…, What Parents Should Know About Instagram for Kids…, Three Great Mobile Apps Developed by Students, Make Homemade Music with These 6 DIY Instruments, 10 Key Characteristics You Need to Teach Your Child, The 10 Best Educational YouTube Channels for Kids, 9 Inspiring Stories of Overcoming Obstacles, 10 Reasons Why Arts in Education Is so Important for Kids, 5 Best Back-to-School Math Apps for Students, How a Creative Classroom Design Benefits Students. As of 16 April 2020, the following features have been implemented: Those who have integrated the platform successfully note that they do take measures to limit the distraction factor. ", KATY CATRON, DIRECTOR OF COMMUNICATIONS Rachel writes on a wide variety of topics, including education and parenting. General social media mistakes, like not posting enough or not using hashtags, still apply here. "Since our redesign, we've seen a 33% increase in inquiry traffic in a year-over-year comparison. This is the second time in the past month that senators called for a federal probe of TikTok and ByteDance. Building self-confidence takes more work than one can imagine. Social media is no-doubt volatile. “When students first introduced me to TikTok and asked me to make one for the library, I immediately saw it as a valuable advocacy, branding, and community-building tool that I could leverage for my library program,” says Kelsey Bogan, librarian at Great Valley (PA) High School (TikTok @gvhslibrary).. As with any social media, the decision to … Students work individually or together to create content that demonstrates their understanding of concepts, which promotes peer-to-peer teaching. It can be volatile, unpredictable, and adds something extra to your already busy plate. Why TikTok? TikTok’s videography features have inspired some innovative teachers to develop TikTok-based assignments that are shared within closed classroom groups. Tik Tok’s privacy options make it possible to prevent your child’s account from showing up in searches, and with the right settings, outsiders can’t view uploaded content, leave comments, or send unsolicited messages. Is Tumblr Safe for Kids? Additionally, users wishing to use the live streaming feature will need to have a track record of creating quality content that follows TikTok’s Community Guidelines. PINEWOOD SCHOOL, "With the help of Finalsite's consulting team, we increased applications by 40% and new student enrollment increased by 37%. ", AMANDA MCDEVITT, DIRECTOR OF MARKETING AND COMMUNICATIONS That’s why it should have a place at Elmwood—just as it does at dozens of other schools around the country. They’re the ones using the platform, so they can help you stay on top of these challenges and will likely be excited to help generate ideas. this website by typing and pressing enter. Perhaps the most effective use of TikTok in the education arena is teacher-made videos that students can watch again and again. TikTok is free to use and download on a mobile device — all kids need to do is create an account, which requires an email address, phone number, or social media account. TikTok for Higher Ed: These Schools Are Getting It Right . They are engrossed in social media, expect to be entertained immediately, have a short attention span, crave video over any other content type, and have a mobile-first mindset — all boxes that TikTok checks. #school | 47.7B people have watched this. Here, they show off their football players who also participate as candlelight singers and showcase their Dean of Students with the #starwarschallenge hashtag! It’s a platform that thrives on Gen Z’s desire to be fed quick, user-generated content — and it poses a challenge for brands and organizations that need to reach users in an organic way. Give us 15 minutes of your time and we'll give you expert feedback on your school, district or university website — no strings attached. Collecting children’s data without permission An engaging and immersive virtual learning conference awaits! Recently, though, the company has made some moves to mitigate accusations of bad faith, with efforts to restrict use by children aged under 13 from signing up and the introduction of a form of parental controls. This means there is a risk that they could be exposed to inappropriate content. Their first TikTok video appeared in August 2019 with a clip of their football team entering the field for a game. To aid in combating this issue, TikTok recently announced plans to open a content moderation center as a means to boost transparency. When done right, TikTok can be an excellent recruiting and nurturing tool for younger demographics. In fact, there is an entire sub-genre of videos set in high school bathrooms. She holds and maintains a number of certifications from Google, Hubspot, and Hootsuite, SCHEDULE MY FREE Remember: this recommendation comes from everything we’ve learned so far. The potential reach on TikTok is astronomical. To reach users, your content has to match what your intended audience is interested in, and it must be engaging enough to garner a following. It is also possible that your teens and tweens could come across mature content, so be sure they are using the appropriate settings to limit the likelihood of this occurring. This makes TikTok different from the channels you know and love. At first glance — and to describe it in its simplest form — TikTok is a video-sharing platform that encourages users to craft short, 15- to 60-second videos (similar to Vine, if you remember that short-form video platform from 2013-16). With over five years of experience in content strategy and digital marketing, Kristen has worked with clients around the country to develop their branding, SEM, SEO, social media, and inbound efforts. McCallie offers the perfect example of using the platform for its intended fun nature without compromising the “cool factor” for its young students — which is not an easy feat. TikTok in the classroom need not be a distraction that is banned but, rather, it can be a useful tool in helping teachers reach and engage with students on a deeper and more meaningful level. If you answered our TikTok checklist with the answers above, you might have an exciting new venture to consider! Perhaps the most effective use of TikTok in the education arena is teacher-made videos that students can watch again and again. Some schools are doing their part to protect students during school hours by not allowing cell phone use, period. Let us know in the comments section. But in one school district in Nevada, high schoolers recently used the platform for a more unusual purpose: To support their teachers ahead of a threatened strike — and to organize a picket line of their own.

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